Let’s Start With A Few Figures…
· 9 out of 10 real estate searches start on the Internet
· 22 pages per day are consulted on average during the property search.
· A buyer visits on average 5 real estate sites.
· Mobile has become the primary prospect research tool
Your presence on the Internet is, therefore, essential, especially on social media.
These have become essential for your digital communication strategy. Therefore, your company needs to develop its communication at the rate of these new developments and try to stand out from its competitors.
Social Media: For What Uses?
You will be able to: Via social media,
· Reach new prospects and customers
· Share information about your company, your expertise, and your offers
· Engage your audience and interact with your prospects on your real estate programs
· Develop your visibility and increase your notoriety
They allow you to create your network and identify potential buyers before you get in touch with them. Why? Thanks to research on Google and social media well before their first contact with the company, buyers form an opinion.
Social media are handy marketing levers because, in addition to feeding your account with content, you can also launch advertising campaigns, sponsored links, generate leads, and analyze your audience and traffic.
Social media adapted to the real estate sector: Facebook, Instagram, and LinkedIn.
LinkedIn: This professional network will have more B2B use. LinkedIn allows you to expand your network, make partnerships, exchange views with employees, conduct sector and thematic monitoring, etc.
Facebook: It is the most used social media with more than 2 billion users worldwide and 22 million active users per day in France, including 17 on mobile. People looking for real estate to live in or invest in are now turning to their news feed to satisfy their research. You will reach as many people as possible who will show interest in a real estate purchase in the area that interests you. Also, a social user has an average of 177 friends on Facebook: a comment posted on your page or one of your publications means 177 people see your company in their news feed!
Having a Facebook page also has another advantage: it can improve your natural referencing — and, therefore, your position in the search engines — by the simple fact of updating it regularly!
Instagram: The social media has the highest rate of regular interactions between brands and their members. On Instagram, bring your real estate agency to life by posting photos or videos of the agency, members of your team, or your promotions and disseminate your cross-channel advertisements on Facebook and Instagram.
Whether it’s Facebook, LinkedIn, or Instagram, each social media has its codes and uses, which our Community Manager masters.
Are you interested in being present on social media? Do not hesitate to contact us on social media marketing in Pakistan to discuss your project together.
You can contact our team for your social media management in Pakistan.
